AI Insights · Timothy · March 2023
Top 5 Virtual Fitness Programs in Turkey Q1 2023 Performance
Discover the performance trends of the top 5 virtual fitness programs in Turkey during the first quarter of 2023, including weekly downloads, revenue, and active user metrics.
In the first quarter of 2023, the top 5 virtual fitness programs in Turkey showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s an overview of how each app fared:
Freeletics: Workouts & Fitness saw a relatively steady performance throughout the quarter. Weekly revenue peaked at around $2.4K in the first week of January, then fluctuated between $1.5K and $2.3K. Downloads remained consistent, with minor peaks and troughs, ending the quarter at approximately 691 downloads in the last week of March. Active users hovered around 2.5K to 2.8K, showing minor fluctuations.
Kegel Men: Men's Health experienced significant growth early in the quarter. Weekly revenue jumped from just under $50 at the end of December to a peak of $1.8K in late February. Downloads followed a similar trend, starting at a modest 35 downloads and peaking at over 7.3K in late February before tapering off to 2.2K by the end of March.
Strava: Run, Bike, Hike displayed a mixed performance. Revenue started at nearly $2K at the end of December, dropped to $410 by late February, and then rebounded to around $1.2K by mid-March. Downloads remained fairly stable, ranging from 569 to 1.2K, with a slight increase towards the end of the quarter. Active users consistently stayed around the 30K mark, with minor dips and rebounds.
Fitify: Fitness & Home Workout showed a positive trend in all metrics. Revenue grew steadily from $649 at the end of December, peaking at over $1K in the last week of March. Downloads also saw an upward trend, starting at 3.4K and reaching 6.6K by the end of the quarter. Active users increased from around 21K to over 24K, indicating growing user engagement.
Zwift: Ride and Run had the most stable performance among the top 5. Revenue remained consistent, fluctuating slightly around $550 to $650 throughout the quarter. Downloads were modest, peaking at 75 and ending at 30 by the last week of March. Active users stayed relatively steady, fluctuating between 200 and 270.
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